A few years back, I headed off to San Francisco International Airport on eve of July 4th, concerned about warnings of possible terrorist attacks the likes of which we hadn’t seen since 9/11. The day was thankfully uneventful, but it brought back personal memories of the most devastating attack on American soil since Pearl Harbor – in terms of lives lost and the affect it had on both the U.S. and the global economy.

Now, I realize that many of you were too young to experience the event while others may have forgotten. Not me. In 2002, I chose a commemorative California license plate emblazoned with the American flag and the words “We Will Never Forget.” Let me explain why I will never forget – and why it’s so important that none of us do.

The morning of September 11, 2001, was not a typical one. As CEO of a Silicon Valley startup that was burning through cash too fast, I had a board meeting scheduled for later that day to discuss the status of our efforts to raise a Series B round of funding. Following the dot-com crash that was challenging, to say the least.

That meeting would never take place.

Within seconds of my alarm clock going off, a frenzied radio DJ announced that two planes had crashed into the World Trade Center. Without thinking I turned on the TV to see smoke billowing out of both towers. Just as a reporter was saying this had to be an attack of some kind, I watched in horror as the south tower collapsed.

At this point, I should probably tell you that I grew up in New York City, had worked as a teenager in the Deutsche Bank Building (formerly Bankers Trust Plaza) adjacent to the Twin Towers, and lived the first seven years of my life about a mile from the site of the horrific scene unfolding in front of my eyes.

Not to mention that I had travelled millions of air miles on the two airlines whose planes, crew, and passengers had been used as offensive weapons in what we now knew was a terrorist attack. At that point, I felt fearful, angry and helpless to do anything about it – a combination I’d rarely felt in adult life.

Perhaps to ward off those feelings, I started making calls. I made sure my wife – who’d gone into work earlier – was safe and aware of what was going on. And since one of the VCs who would be calling into our board meeting had recently relocated his offices to lower Manhattan and communications were out, I cancelled the meeting.

The terrifying events of that morning took a terrible toll on the U.S. economy. The Nasdaq Composite, which had already lost two-thirds of its value since the Internet bubble burst, plunged another 15 percent in the days following the attacks. It would take another full year to finally bottom out and stabilize.

The resultant economic volatility had a chilling effect on capital liquidity. If it had been hard to raise venture funds before, it became almost impossible after 9/11. Unable to stay afloat, my company shut its doors about three months later. More than 40 people were laid off.

All told, the impact of the attacks on the U.S. economy is generally accepted to be somewhere in the $2 to $3 trillion range. From a purely anecdotal and I suppose emotional perspective, I can tell you that the climate of fear and uncertainty in the Valley was so pronounced it was almost palpable.

Fast forward 16 years. Today we find ourselves in the midst of another bubble. And while this one is more a function of flawed monetary policy and sky-high private valuations than broadly overvalued public markets, the stock market is nevertheless trading near all-time highs.

Meanwhile, the Great Recession of 2008 spawned an unusually tepid recovery. Global economic growth remains sluggish, and in my view, this bull market is not supported by solid fiscal policy. Whatever part of the world you live in, another 9/11-style event will dramatically affect you and your business. It’s the last thing any of us need.

The point is this. While the cost of fighting terrorism may seem high, the cost of not fighting it or fighting and losing is far higher. It’s important for all of us to remember that … and to never forget.

A version of this post originally appeared on entrepreneur.com.

  • BigGameHunter

    We can NEVER forget, and while my family and network was fortunate to not sustain the most important of losses like others – the loss of human life – it took a financial toll on my business, also. It was reported that there were a million travel related jobs lost in USA within the first 90 days of the tragedy. For almost 3 years afterwards, I burned through the cash that I had saved trying to make it go. A friend used to say that life is like a big crap sandwich and everyday, we take a bite. It certainly felt like that, but we stand and fight. To this very moment, I have never reflected back on what I lost — it was just money. Yesterday, however, brings the sorrow of that moment back into real life. it can never be repeated. We have to be less naïve than we typically are regarding international know who the enemy is, and deal with them directly. They are motivated and have a mission that we should not underestimate or pretend isn’t real.

  • Anurodh Sharma

    Sorry to read about your close association to twin towers, Steve ! What you suggest at the end is correct……. but how do you fight an enemy who has no address????