Monthly Archives: January 2018

Millennials and the Myth of the ‘Experience Economy’

If you haven’t heard that millennials value experiences over things, you haven’t been paying attention. That popular meme has appeared everywhere, including the Wall Street Journal, CNBC, and just about every other business news publication. It’s also supposedly behind the demise of Aeropostale, Macy’s and other retail outlets. The only[…] Read On

Parents are Responsible for Kid’s Smartphone Addiction, Not Apple

“We have met the enemy, and he is us.” – Walt Kelly, Pogo A couple of Apple investors want the tech giant to do more to fight smartphone addiction among children. Their open letter cites alarming evidence that smartphone and social media use can lead to distraction, depression and addiction.[…] Read On

Why Millennials Have Their Priorities Screwed Up

If you did any shopping this holiday season you may have noticed a change in the way retailers are marketing: They’re selling the shopping experience as much as they’re selling products. Experiential marketing is all the rage. According to research, millennials value experiences over owning things. So brand marketers are[…] Read On