Blog Archives

Why Millennials Have Their Priorities Screwed Up

If you did any shopping this holiday season you may have noticed a change in the way retailers are marketing: They’re selling the shopping experience as much as they’re selling products. Experiential marketing is all the rage. According to research, millennials value experiences over owning things. So brand marketers are[…] Read On

Congrats, You’re the CEO: Chief Ego Officer

The only real advance in organizational development over the past 50 years is the reengineering of executive titles. We now have chief officers for every function and non-function, from marketing and information to experience and ethics. The purpose of all those c-level titles? One word. Ego. That’s right; no company[…] Read On