Blog Archives

Donald Trump: Serious Leadership Material

Less than 11 months ago, I watched Donald Trump announce his candidacy and wrote the following for my Fox Business Critical Thinking column. As the Republican nominee who will indeed run against Hillary Clinton for President of the United States, it’s even more relevant today than it was then: My initial reaction to news that Donald J.[…] Read On

When Your Ego Writes Checks That Reality Can’t Cash

Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On