Blog Archives

When Your Ego Writes Checks That Reality Can’t Cash

Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On

When One Door Closes, Another Opens … Sort Of

“When one door closes, fortune will usually open another.” Usually attributed to Alexander Graham Bell, that quote was actually said by Fernando de Rojas, famed author of La Celestina around the time of the Spanish Renaissance, c. 1500 ish (I found it in Bartlett’s Familiar Quotations). It represents one of[…] Read On