Blog Archives

Generation Guru: How to Sell Yourself and Your Soul on Social Media

Since man could talk, he’s been searching for ever-more creative ways to sell stuff that doesn’t work and, even if it did, nobody needs in the first place. Every generation has its own version of swindlers with their bill of goods for sale. The 1800s had snake oil salesmen. The 20th[…] Read On

When Your Ego Writes Checks That Reality Can’t Cash

Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On