Blog Archives

When Your Ego Writes Checks That Reality Can’t Cash

Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On

Why “More” Is a Four-Letter Word

If you want to get a lot of people’s attention, tell them how they can get “more.” More what? Fame. Money. Power. Influence. Hair. Bandwidth. Page views. Productivity. Fans. Followers. Downloads. Apps. Kardashians. Fast food for a buck. Pretty much anything … except maybe gray hair and wrinkles. We’ve somehow[…] Read On