The Worst CEOs of 2019

Every year, Santa and I get together at his place, break out the nog, boogey down to some righteous classic rock and talk about corporate America’s naughtiest CEOs. Sure they make a lot of dough but the fat man can’t resist filling their Christmas stockings with big black lumps of[…] Read On

Your Product Is Your Brand

Your product is your brand. Its value proposition to customers should be at the very core of how, when and what you communicate to the world. Apple, Nike, BMW and Disney have powerful brands because they are leaders in their respective industries, not the other way around. Contrary to popular[…] Read On