Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On
“When one door closes, fortune will usually open another.” Usually attributed to Alexander Graham Bell, that quote was actually said by Fernando de Rojas, famed author of La Celestina around the time of the Spanish Renaissance, c. 1500 ish (I found it in Bartlett’s Familiar Quotations). It represents one of[…] Read On
My dog is in the hospital. I took her to the vet yesterday because I thought she had a sticky weed stuck in her throat. Turns her red blood count is dangerously low – half of what it should be. What that’s got to do with her waking us up[…] Read On
I lead a relatively zen life, but it wasn’t always so. It took decades of sowing some pretty wild oats to finally come to a peaceful existence. For me, that’s as it should be. As the old saying goes, if youth is wasted on the young, then wisdom is wasted on[…] Read On
I had a meeting the other day. Not just any meeting; an important one. I was really worried about it. So worried that I had trouble concentrating or focusing on anything else. It even kept me up at night. I was that worried. Then it came, the day of the[…] Read On
The obesity crisis has my wife very upset, but I’m not sure why. She’s a nutritional consultant, takes care of herself, and is in great shape. You’d think she’d be happy. Guess not. The reason, I suspect, is that, as more and more companies portray being overweight or even obese[…] Read On
Why aspirations and not resolutions? I don’t want to let anyone down by setting high expectations. The way I figure, if I set the bar low enough, maybe I’ll at least have a shot at some of this stuff. Come on, quit laughing; it was worth a try. Anyway, here[…] Read On