Even people who don’t get marketing or think it’s a load of BS still think they’re experts. The engineers, the IT guy, the CEO—I bet half the people you work with think they know more about what customers want than the customers do. Everybody’s a focus group of one. Maybe[…] Read On
Your product is your brand. Its value proposition to customers should be at the very core of how, when and what you communicate to the world. Apple, Nike, BMW and Disney have powerful brands because they are leaders in their respective industries, not the other way around. Contrary to popular[…] Read On
When it comes to names and logos, people get weird. Emotional. They either hate them or love them. Become attached to or can’t stand the sight of them. Rarely are they indifferent about the one thing they should be indifferent about since, for the most part, they make little difference.[…] Read On
The corporate world is no place for the faint of heart. That’s especially true of marketing and sales where, against all logic, more time and effort are spent selling your ideas and fighting to get things done internally than on winning and keeping customers. Inertia is a tough habit to[…] Read On
Working on Monday’s post (whether Trump’s attacks on McCain are justified or not) I got to thinking about how Trump wears his feelings on his sleeve. How he uses Twitter and the media to amplify the bully pulpit, dominate the news cycle and speak to the people 24×7. Some may[…] Read On
The only way to impact the world around you and change the outcome of your life is by the choices you make. Everything else is out of your control. So what happens when there are too many choices? What then? I hear this from young people all the time. The[…] Read On
People seem to have the wrong idea about competition. Markets are not happy places where everyone with a website and a product gets rich, and workplaces are not like a Walmart Black Friday brawl where the last one standing gets the promotion. On the contrary, markets are competitive, workplaces are[…] Read On