The most important question in business used to be “What price will make customers buy?” But pricing decisions are quickly becoming a dynamic function of big data analytics that takes place way up in the cloud. Today, the big question in business is “What headline will make people click?” When I[…] Read On
I’m sitting in a dermatology clinic and I’ve got to tell you, this place is booming. The waiting room is huge and close to full. There are almost as many pharma sales reps as patients, but still. If you’re looking for market opportunity, there’s no shortage of people wanting to[…] Read On
Between our unique DNA, upbringing, and life experience, each of us is our own person. And yet, we have something in common. We all want things. It starts when you’re a baby crying for food, vying for attention, reaching for objects. And it never stops. Why do we want things?[…] Read On
Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On
If you want to get a lot of people’s attention, tell them how they can get “more.” More what? Fame. Money. Power. Influence. Hair. Bandwidth. Page views. Productivity. Fans. Followers. Downloads. Apps. Kardashians. Fast food for a buck. Pretty much anything … except maybe gray hair and wrinkles. We’ve somehow[…] Read On
The niche concept is huge in marketing, but it’s actually a pretty big deal in positioning anything, whether it’s a company, a product or a person. And no, they’re not all the same. You are not a product. Don’t even get me started. First things first. It’s not pronounced “nēsh”[…] Read On
When it comes to the media, nobody’s more cynical than I am. It’s all about getting folks to click and generate advertising revenue, right? Well, yes and no. There’s definitely one big exception. Some of us, albeit a small and probably shrinking number, are neither motivated nor compensated by page[…] Read On