If you did any shopping this holiday season you may have noticed a change in the way retailers are marketing: They’re selling the shopping experience as much as they’re selling products. Experiential marketing is all the rage. According to research, millennials value experiences over owning things. So brand marketers are[…] Read On
After a particularly contentious executive staff meeting where the CEO sort of laid into me, my counterpart in sales decided it would be a good idea for us to grab some lunch. That was cool of him. I needed to get some stuff off my chest. “I know you’ve only[…] Read On
I bet a lot of people watching CNBC yesterday cringed when virtual reality pioneer Jaron Lanier referenced the anti-vaccine movement that led to a resurgence in potentially deadly childhood diseases like measles and whooping cough. “Think about parents who worry about vaccines,” said Lanier. “I think vaccines are marvelous technology,[…] Read On
CNBC had Jaron Lanier on this morning. Lanier is a virtual reality pioneer and one of the smartest guys in Silicon Valley. He writes incredibly insightful books like You Are Not a Gadget and Who Owns the Future? where he cautions about the impact of technology on our culture and[…] Read On
Before you turn the page on another year, I want you to try something. No, it’s not some dumb New Year’s resolution or anything like that. I just want you to stop and think about all the time and money you waste on stuff that does you absolutely no good[…] Read On
Guess I’m going to need surgery to repair a torn ligament in my hand. Whatever. That’s 2018. Last time I checked, it’s still 2017. It’s holiday season, and that means it’s party time. And yes, I do practice what I preach, especially when it comes to getting out and having[…] Read On
I used to read the news and feel as if I was getting, well, the news. I’d check out the Wall Street Journal and sometimes the New York Times, USA Today or Business Week for additional perspective. Sometimes they’d have different takes on the same events, but mostly, they all[…] Read On