Branding has a branding problem. The advent of “personal branding” and broad substitution of the word “brands” for “companies” have diluted the meaning of this critically important principle for individuals and marketing strategy for companies big and small. Branding is actually about making and keeping promises. A brand tells customers[…] Read On
Narcissism. Voyeurism. Exhibitionism. Hypocrisy. I’m sure we can all agree these are not the greatest qualities. And yet, they appear to be more common aspects of the human condition than any of us would like to believe. We’re always appalled when people have their privacy violated. Like the creep who spied on Erin[…] Read On
Few of us are paid to have an opinion, but that never stopped us from weighing in on anything and everything, whether we know what the heck we’re talking about or not. I’ve gone on record saying that we’re all becoming too opinionated for our own good, but far worse[…] Read On
I had a meeting the other day. Not just any meeting; an important one. I was really worried about it. So worried that I had trouble concentrating or focusing on anything else. It even kept me up at night. I was that worried. Then it came, the day of the[…] Read On
I was just reading a post on LinkedIn about a sales management candidate who apparently cancelled a job interview on short notice, saying he was in a bad car accident and his child had to be taken to the hospital. He provided this picture as evidence. Turns out the image[…] Read On
The obesity crisis has my wife very upset, but I’m not sure why. She’s a nutritional consultant, takes care of herself, and is in great shape. You’d think she’d be happy. Guess not. The reason, I suspect, is that, as more and more companies portray being overweight or even obese[…] Read On
Richard Dreyfuss took a lot of heat for attending a Ted Cruz campaign rally a few weeks ago. Which is ironic, since the famous actor leans about as far left as you can without falling over. He just likes to hear and engage other viewpoints. I guess his liberal friends in Hollywood[…] Read On