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The Howard Schultz Effect: Can an Independent Win the White House?

Whether you’re religious about your grande nonfat cappuccino or not, you’re probably aware that Starbucks founder and former CEO Howard Schultz is exploring a bid for President – as an independent. Now before you tell me to cut down on my caffeine and that fiction isn’t my gig, hear me[…] Read On

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Posted by Steve Tobak on February 4, 2019 in
  • Entrepreneurship
  • Leadership
  • Politics
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I Watched the Super Bowl Alone — And I Liked It, Sort Of

I watched Green Bay blow out Kansas City in the very first AFL vs NFL World Championship, aka Super Bowl I, and haven’t missed one since. I’ve been to every kind of Super Bowl party imaginable and thrown quite a few myself. And I remember countless commercials, including Apple’s 1984[…] Read On

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Posted by Steve Tobak on February 3, 2019 in
  • Entertainment
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My Real Life Heroes: Ruth and David Tobak

As a boy growing up in Brooklyn my dad would take me into the city with him to run errands. Every three weeks like clockwork we’d get up early Saturday morning, hop on the F-Train and head for downtown Manhattan. That’s where my folks grew up, where we used to[…] Read On

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Posted by Steve Tobak on January 30, 2019 in
  • Learning
  • Life
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The Physics of Human Inertia and the Perception of Time

“And then one day you find ten years have got behind you; no one told you when to run, you missed the starting gun.” – Roger Waters, “Time” Inertia is a stabilizing force that keeps people in their comfort zone and businesses on a straight and narrow path. It can[…] Read On

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Posted by Steve Tobak on January 29, 2019 in
  • Business
  • Leadership
  • Physics
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When a Wall Is Not Just a Wall

Who would have thought a wall between the U.S. and Mexico would end up becoming such a wedge issue. I mean, it’s just a freaking wall, not a WMD for Chrissake. But it’s what that wall represents that counts. When Donald J. Trump stood in his eponymous tower and announced[…] Read On

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Posted by Steve Tobak on January 28, 2019 in
  • Leadership
  • Politics
  • Strategy
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Why Elizabeth Warren’s ‘Wealth Tax’ Would Wreck the U.S. Economy

Tax the rich, feed the poor, ’til there are no rich no more? – Alvin Lee, I’d Love to Change the World Elizabeth Warren wants an annual “wealth tax” on the mega-rich. What could possibly go wrong? The 2020 presidential hopeful has proposed a wealth tax of 2% on those[…] Read On

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Posted by Steve Tobak on January 27, 2019 in
  • Business
  • Economy
  • Leadership
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MAGA: It’s Just a F***ing Hat – Get Over It

The media and everyone else who acted out on a 16-year-old kid from Kentucky have a blanket excuse for their own ludicrous behavior. They were triggered. The word “snowflake” used to refer to thin-skinned millennials. Now the term applies to anyone who is offended by innocuous things – you know,[…] Read On

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Posted by Steve Tobak on January 24, 2019 in
  • Culture
  • Media
  • Psychology
  • Social Media
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I am a strategy consultant and former high-tech muckety muck. I bring clarity to complexity, speak truth to BS, help CEOs build great companies and fix them when they break. I’ve been doing that for more than 25 years... Learn More

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